Leticia Vilardo

Goal
This was a Personal Branding, which focused on building a solid business image and the head, making the curatorship of his image online and offline. The goal was to represent faithfully and translate Leticia Vilardo.

Process
For the process of creating the brand, the first step was to answer the question: "Who is Leticia Vilardo?". To this end, we conducted a questionnaire with Leticia. We did a similar analysis to know and understand how other heads are positioned. Over the last name, we found the family origin. After that, we decided that art would be our starting point to represent it. We studied the Renaissance movement background, discovered its importance in gastronomy and the senior leaders, Leonardo Da Vinci.

Brand
Scientist, thinker, chemist, physicist, botanist, mathematician, aviation pioneer, architect, engineer and owner of a vegetarian restaurant. Definitely, Da Vinci was our biggest inspiration for brand building. His talent has revolutionized the art and reflected considerably in the way of cooking, eating and present the dishes. To be very authentic and conservative draw a line of thinking to join everything that Leticia Vilardo is, with the genius of the Renaissance.